6.2- How to Sell Art Online.

The reason why it’s so important to learn wow to sell art online is this: selling physical artwork in the digital realm opens doors to a global audience, providing artists with unprecedented opportunities.

Online marketplaces serve as dynamic platforms where creators can showcase and sell their tangible masterpieces. Here’s a comprehensive guide to navigate this digital landscape and successfully sell your physical artwork.

What is an Online Marketplace?

how to sell art online

An online marketplace for artists is a digital platform that facilitates the buying and selling of artistic creations. It serves as a virtual space where artists can showcase and sell their artwork directly to a global audience.

These marketplaces often provide a user-friendly interface for artists to set up personalized storefronts, display a variety of artworks, and engage with potential buyers.

Additionally, they may offer features such as secure payment processing, shipping options, and promotional tools to enhance the visibility of artists and their creations.

Online marketplaces play a pivotal role in democratizing the art world by removing traditional barriers, allowing artists to reach a diverse audience and monetize their talent on a global scale.

Embrace the digital canvas of possibility – where your art transcends boundaries, whispers to hearts around the world, and finds its forever home in the vast gallery of online marketplaces.

How to Sell Your Art on Online Marketplaces.

-High-Quality Imagery:
Invest time in capturing captivating and high-quality images of your artwork. Clear, well-lit photographs that showcase the details and textures of your pieces will attract potential buyers.

-Compelling Product Descriptions:
Craft engaging and informative product descriptions. Share the story behind each artwork, your artistic process, and the inspiration behind the piece. A compelling narrative adds depth and connection to your art.

-Accurate Measurements and Details:
Provide accurate measurements of your artwork, including dimensions and weight. Transparency builds trust with buyers and ensures they have a clear understanding of the piece they are interested in.

-Set a Competitive Price:
Research the market and set a competitive yet fair price for your artwork. Consider factors like size, materials, and your artistic reputation. Remember, pricing can significantly influence a buyer’s decision.

-Secure Packaging:
Invest in secure and professional packaging materials to ensure your artwork arrives in pristine condition. Protective measures, such as sturdy boxes, bubble wrap, and clear labeling, contribute to a positive buyer experience.

-Offer Multiple Payment Options:
To cater to a diverse audience, provide multiple payment options. Most online marketplaces support various payment methods, including credit cards, PayPal, and other secure transaction options.

-Provide Clear Shipping Information:
Be transparent about your shipping policies. Clearly communicate estimated delivery times, shipping costs, and any additional information buyers need to know. Prompt and reliable shipping builds trust.

-Leverage Social Media:
Utilize social media platforms to amplify your online marketplace presence. Share previews of your artwork, behind-the-scenes glimpses, and engage with your audience. Social media serves as a powerful marketing tool.

-Seek Reviews and Feedback:
Encourage buyers to leave reviews and provide feedback. Positive testimonials build credibility and attract more potential customers. Address any concerns promptly to maintain a positive reputation.

-Stay Consistent and Responsive:
Consistency is key. Regularly update your online store with new artworks, maintain a cohesive brand image, and respond promptly to inquiries. Active engagement enhances your visibility within the marketplace.

-Participate in Promotions and Events:
Many online marketplaces host promotions and events. Participate in these opportunities to increase exposure for your artwork and attract a broader audience during peak periods.

The Best Marketplaces to Sell your Physical Art Online:


Etsy carved its niche in the realm of handmade, vintage, and unique items. Originally founded to support artisans and crafters, Etsy has evolved into a dynamic platform welcoming artists of various mediums. This focus provides artists with a platform specifically designed for the artisanal touch, catering to a community that values craftsmanship.

Artists on Etsy can personalize their storefronts, allowing for a unique and branded presentation. This customization extends to product listings, providing flexibility in showcasing each artwork.

Sell your art on Etsy.


Artsy boasts a meticulously curated selection of artworks, ensuring that each piece meets high standards of artistic quality. This commitment to curation elevates the overall browsing and buying experience but this could potentially limit accessibility for emerging artists or those with smaller budgets.

One of Artsy’s distinctive features is its collaboration with a vast network of galleries and auction houses worldwide. This provides users with access to an extensive collection, ranging from contemporary masterpieces to rare historical works.

Sell your art on Artsy.

Saatchi Art.

Saatchi Art benefits from its association with the esteemed Saatchi Gallery. This curatorial prestige attracts art enthusiasts and collectors, providing artists with a unique opportunity to be part of a platform synonymous with artistic excellence. This attracts a large number of artists and this high level of competition may make it challenging for new or lesser-known artists to stand out.

The platform accommodates a diverse range of artistic styles and categories, from traditional paintings to contemporary sculptures and offers art advisory services, connecting potential buyers with curators who provide personalized guidance. 

Sell your art on Saatchi Art.


Artplode stands out with its emphasis on transparency, simplicity, and direct artist-to-buyer transactions without gallery commissions.

The direct communication between artists and buyers fosters a more personalized and engaging experience. Artists can convey the inspiration behind their work, adding value to the purchasing process. Compared to more established platforms, Artplode may have limited brand recognition. This could potentially impact the volume of traffic and visibility for artists.

Sell your art on Artplode.