6.3 - How to Print on Demand for Artists.

In the ever-evolving landscape of the art world, Print-on-Demand (PoD) emerges as a transformative ally for artists, offering a gateway to unprecedented creative freedom, financial independence, and global exposure.
Let’s embark on a journey into the realm of Print-on-Demand, exploring how this innovative approach is empowering artists to turn their visions into tangible masterpieces.

In the empowering realm of Print-on-Demand, artists are not just creators; they are visionaries shaping a new narrative. 

What is Print on Demand?

How to print on demand for artists

Print on Demand is a modern printing and fulfillment method where products, including artworks, are produced individually in response to customer orders. Instead of bulk printing, items are created on demand, allowing for customization and reducing excess inventory.

This approach is widely used in the art world, enabling artists to showcase their work on various products without the need for large upfront investments or inventory management.

The canvas is boundless, the audience global, and the possibilities infinite. As an artist, Print-on-Demand beckons you to unleash your creativity, embrace financial independence, and embark on a journey where your art transcends boundaries and inspires a world ready for your unique vision.

Where every creation is a brushstroke in the canvas of possibility, turning dreams into tangible art, and empowering artists to share their vision with the world, one inspired order at a time.

How to Print on Demand Your Art.

Research PoD Platforms:
Explore popular PoD platforms like Printful, Printify, Redbubble, or Society6. Consider factors such as product variety, quality, pricing, and integration options.

Choose a platform that aligns with your artistic vision and offers the products you want to showcase. Look for ease of use, transparent fees, and a user-friendly interface. You don’t have to stick to one single provider necessarily, you can use multiple if you don’t mind handeling multiple accounts.

Register for an account on the chosen PoD platform. Provide necessary details, including your name, email, and payment information.

Brand Your Store:
Personalize your storefront with your artist bio, logo, and any additional information you want to share. Ensure it aligns with your artistic brand.

Categorize your products logically to make it easy for customers to navigate. Use catchy titles and engaging product descriptions.

Upload Your Designs:
Ensure your artwork files meet the platform’s specifications regarding size, format, and resolution. Common formats include JPEG and PNG. Use the platform’s interface to upload your artwork. Most platforms allow you to preview how your design will appear on different products.

Browse through the available products (e.g., T-shirts, posters, mugs) and select the ones you want to feature your art on. Some platforms offer customization options. Experiment with product colors, sizes, and placement of your artwork.

Pricing Strategy:
Determine your pricing strategy. Consider the platform’s base cost, your desired profit margin, and competitive pricing in the market. Be mindful of shipping costs, as this can influence the overall price. Decide whether you want to offer free shipping or include it in the product cost.

Connect your store with a payment gateway (e.g., PayPal, Stripe) to receive payments securely. Set up shipping options based on the platform’s guidelines. Decide on shipping times, rates, and any international shipping options

Launch Your Store:
Take a final walkthrough of your store. Check product previews, pricing, and shipping details to ensure everything is accurate.

Once satisfied, publish your store and make it live. Share your store link on social media, your website, or any other channels to attract potential customers. Utilize social media, email newsletters, and collaborations to promote your PoD store. Leverage your existing audience and explore paid advertising options if viable.

Foster a connection with your audience. Respond to comments, share behind-the-scenes glimpses, and consider running promotions to boost engagement.

Regularly check your sales analytics and customer feedback. Use this information to refine your product offerings, pricing, and marketing strategies. Based on insights, adapt your approach. Consider expanding your product range or experimenting with new designs to keep your PoD service dynamic and appealing.

Remember, success in PoD often comes with patience and adaptability. Stay connected with your artistic community, listen to customer feedback, and enjoy the journey of turning your art into accessible and cherished creations.

The Best Print on Demand Services For Artists:

Printify.

Printify stands out with its vast network of print providers worldwide. Artists can choose from a variety of providers based on location, production capabilities, and product offerings. This also means that there can be variations in print quality and fulfillment times. Choose providers carefully.

They don’t have their own marketplace but integration with eCommerce platforms like Shopify, WooCommerce, and Etsy is user-friendly but there may be a learning curve for artists new to Print on Demand or eCommerce integration.

Print your art with Printify

Printful.

Printful offers an extensive array of products, from apparel (T-shirts, hoodies) and accessories (mugs, phone cases) to home decor (posters, canvas prints). They prioritize product quality, utilizing state-of-the-art printing technology but some products may have limitations in terms of color options or print areas. 

One of Printful’s strengths lies in its seamless integration with popular ecommerce platforms, including Shopify, Etsy, and WooCommerce. With fulfillment centers strategically located worldwide, Printful ensures efficient shipping and delivery. This global reach enables artists to cater to an international audience while minimizing shipping costs and times.

Print your art with Printful.

Redbubble.

Redbubble offers one of the most extensive product ranges in the PoD industry, allowing artists to explore diverse mediums for their creations. Artists have limited control over certain aspects of product customization, such as tag placement on clothing items. This can affect the aesthetic presentation of their designs.

Some artists express concerns about variations in print quality and color accuracy across different products. Ensuring consistent quality may require additional communication with the platform. They will not only print your art, they will also sell it for you on their own marketplace. Integration with other platforms like Etsy, WooCommerce or Shopify is not needed.

Sell your art on Redbubble.

Society 6.

Society6 is renowned for its extensive product catalog, spanning apparel, home decor, accessories, and more. Artists can showcase their work on an array of items, providing customers with unique, art-infused lifestyle choices.

While they offer a wide range of products, the customization options for each product may be somewhat limited compared to other PoD platforms. They have their own marketplace. Integration with other platforms like Etsy, WooCommerce or Shopify is not needed.

Sell your art on Society6.