5.3- How to Social Media for Artists.

In the age of digital connectivity, social media has emerged as the ultimate palette for artists to paint their narratives, share their creations, and connect with a global audience. For artists seeking to amplify their impact and cultivate a vibrant online presence, the benefits of social media are boundless. 

In the vast landscape of social media, artists wield the brush that paints their digital legacy. Embrace these platforms not merely as tools but as extensions of your artistic expression. By weaving your narrative across the global tapestry of social media, you not only amplify your voice but invite the world to witness the boundless brilliance of your art.

Why Should an Artist Post on Social Media?

Social media for artists

Social media transcends geographical boundaries, transforming the artist’s canvas into a global stage. Your art becomes an international language, spoken and understood by diverse audiences around the world.

The evolution of an artist is a captivating story in itself. Social media provides a chronological canvas to showcase the progression of your craft. From initial sketches to polished masterpieces, share the behind-the-scenes glimpses that reveal the dedication, passion, and hard work woven into each creation.

Social media provides the tools to shape and amplify your brand. Curate a consistent aesthetic, share your artistic philosophy, and let your personality shine through. A well-defined brand not only attracts followers but also positions you as a distinctive voice in the artistic landscape.

Showcase your portfolio, announce art sales, and even offer commissioned pieces directly through these channels. Social media acts as a dynamic storefront, enabling you to turn virtual interactions into tangible support for your artistic endeavors.

In the symphony of pixels, I compose whispers of creativity.
Each post a brushstroke, every caption a poetic verse,
crafting a digital masterpiece that echoes through the galleries of social media.

The Best Social Media Platforms for Artists.

Youtube.
One of the benefits of using YouTube as an artist is its visual nature. Video content can be a powerful way to showcase your work and provide a more immersive experience for your audience.

YouTube’s algorithm promotes content that is engaging and high-quality, meaning that artists who create compelling video content have the potential to reach a wide and diverse audience. This also means that It’s important to create high-quality video content, which takes more time and effort.

Youtube is ideal for evergreen topics and searchable content. If you use the right keywords you have the potential for monetisation with their Partner Program that allows creators to earn money from advertising revenue and other sources of income. This can be a valuable source of income for artists who are looking to monetize their work and build a sustainable career.

Instargram.
Instagram is a visually-driven platform that is perfect for artists who want to showcase their work and reach a wider audience.

With its large user base and strong engagement, Instagram provides artists with an opportunity to connect with potential clients, collaborators, and fans. You can post pictures only or make short videos about how your art was made and a peek behind the scenes. Ideal for photographers, illustrators and all kinds of visual artists.

X, (previously known as Twitter)
Consider X if you tend to make art based on trending topics or art that often initiates a conversation. Certainly the best place for art that may be considered controversial.

Artists can use X to share images of their artwork using hashtags related to their work and the retweet feature allows artists to reach a wider audience than they might on other platforms.

Its real-time nature allows artists to stay up-to-date with industry news and trends in real-time. Twitter’s unique combination of brevity and interactivity makes it ideal for artists who want to share quick updates and engage with their followers in a more conversational way.

TikTok.
While it may not seem like an obvious choice for artists, many creatives have found success on the platform by sharing their work in engaging and creative ways.

Artists who create performance-based art, such as dancers, comedians and musicians can benefit from posting on TikTok.

The platform’s short-form video format encourages artists to showcase their work in innovative ways, and its algorithm promotes content that is engaging and attention-grabbing with emphasis on creative expression and experimentation.

The platform’s users are young,  highly engaged and open to new ideas, making it a great place for artists to try new things, experiment with different styles or techniques, and get feedback on their work.

Linkedin.
Linkedin is a professional networking platform that allows artists to connect with other industry professionals, including galleries, curators, collectors, and other artists

It’s a great platform to build relationships, share professional updates, and establish yourself as a thought leader in your field.

Because of its professional nature, this platform can be especially valuable if you work as a freelancer or are looking for a position as a creative at a company.

As an autonomous artist, Linkedin is interesting if your art could be purchased to be showcased in an office, waiting room, restaurant or shop.

Facebook.
To use Facebook effectively as an artist, it’s important to post a mix of content that showcases your work, provides insights into your creative process, and engages your audience.

This is the best platform to post updates on exhibitions or events because you can add details about the event including location, time, and any special features.

Facebook has over 2 billion active users, making it one of the most widely used social media platforms in the world. This means that artists can potentially reach a broad and diverse audience with their work.

Facebook also offers features like groups which can be useful for building a community around your work and connecting with like-minded individuals, connect with other artists, collaborate on projects, and engage with their audience through comments, likes, and shares.

Pinterest.
This visual discovery platform transcends the conventional, offering a unique realm where the artist’s imagination can soar.
Pinterest allows you to curate your virtual gallery, pinning your artwork to boards that reflect the nuances of your creative evolution. It’s a dynamic exhibition space where each pin tells a story, inviting viewers into the narrative of your artistic exploration.

Artistry thrives on discovery, and Pinterest excels as a visual search engine. Users explore through images, making it an ideal platform for artists to be discovered. Optimize your pins with relevant keywords and descriptions to ensure that your creations are seamlessly woven into the fabric of the platform’s vast visual universe.

Beyond being a visual playground, Pinterest serves as a strategic funnel directing traffic to your artistic universe. Pin your artwork, link it to your website or portfolio, and guide enthusiasts on a visual journey that seamlessly leads them to explore more of your creations.

Online Tools That Will Help You Run Your Social Media:

Social media manager Hootsuite.

Hootsuite provides a unified dashboard where artists can seamlessly manage multiple social media accounts from a single interface. 

The platform enables you to schedule posts across various social media channels in advance. This feature empowers artists to maintain a consistent online presence without the need for real-time posting, freeing up valuable time for the creative process. The content calendar feature ensures that your artistic story unfolds cohesively and resonates with your audience.

Hootsuite’s monitoring tools enable artists to track mentions, comments, and messages across different platforms. Their analytics tools deliver insightful metrics so you can track the performance of your posts, measure engagement and gain valuable data that informs your social media strategy. 

Get started with Hootsuite.

Content copywriter Jasper.

In the digital atelier where every word is a stroke on the canvas of social media, artists seek not just a tool but a virtuoso to compose narratives that resonate with their creative spirit. Enter Jasper, an AI-powered writing assistant, ready to weave eloquence into every social media post.

Jasper ensures that each piece of social media copy reflects the unique tone, style, and spirit of their creative voice. From poetic captions to concise announcements, Jasper crafts language with artistic precision.

Jasper ensures that artists maintain consistency across various social media platforms. Whether it’s Instagram, Twitter, or Facebook, Jasper adapts to the unique nuances of each platform, ensuring that the brand voice resonates harmoniously in the digital symphony.

Beyond generating copy based on input, Jasper can offer fresh ideas and alternative perspectives, sparking new creative pathways for social media narratives. It becomes a companion that nurtures the artist’s creative flame.

Get started with Jasper.

Content creation tool Canva.

From Instagram posts to Facebook covers and Twitter headers, Canva provides pre-sized templates for various social media platforms. This visual versatility ensures that artists can seamlessly adapt their creations to fit the unique dimensions of each channel.

The platform allows artists to save branded elements such as logos, color palettes, and fonts. With a click, artists can apply these elements across various posts, ensuring a cohesive visual identity that becomes synonymous with their artistic brand.

The drag-and-drop functionality, coupled with an extensive library of design elements, allows artists to experiment, iterate, and bring their visions to life effortlessly. No intricate design skills are needed; Canva transforms the design process into an intuitive and enjoyable experience.

From high-quality images and illustrations to video clips and music, artists can enrich their social media posts with diverse multimedia elements. This expansive library ensures that every post is a multimedia masterpiece that captivates and resonates.

Get started with Canva.

 Do your graphic design with Pixlr.

Pixlr is a dynamic and user-friendly online photo editing platform that empowers creators to transform their images with ease. Whether you’re an amateur photographer or a seasoned designer, Pixlr offers a suite of tools and features to enhance, edit, and stylize your photos.

With a user-friendly interface, an array of filters, and advanced editing capabilities, Pixlr provides a versatile space for artistic expression, allowing users to unleash their creativity and turn ordinary images into captivating visual stories.

Whether you’re retouching portraits, adding creative effects, or designing graphics, Pixlr stands as a go-to solution for accessible and professional-quality photo editing.

Get started with Pixlr.